The Effect of Applying Guerrilla Marketing Techniques on the Emerging Sports Brand Equity

Volume 4, Issue 3, June 2023, Pages 17-28

10.22098/rsmm.2023.12523.1212

Hossein Faridniya; Nasrin Azizian Kohan; Hamed Kheirollahi Meidani; Fatemeh Behrooz Damirchi

• View Article
• PDF 432.5 K